London & South East Member Meeting - 17 Sep 2019

AGENDA

9.30 am Arrival (Coffee & Tea)

10.00 am Introduction and updates from NAHF

10.10 am 'The unified database' - Mark from Donorflex will lead a session to contemplate the wisdom of unifying your data, supporter by supporter, in one place -- along with some cautionary tales about why you'd ever do anything different.

10.40 am The 5 secrets to build a successful Community Fundraising program - the first of two wokshops led by Julie Roberts, Director - More Strategic, covering:

· Importance of data – O, X & Y data

· Optimising Value – segmentation, CX principles & Behavioural Economics nudges (basic overview)

· Fundraising proposition – why you?

· Identify core offerings – paradox of choice

· Building your community tribe

12.30pm Networking lunch

1.00pm How to walk in the shoes of your supporters – building experiences and engagement - This will be an interactive session on how to practically build supporter journeys and identify the moment that matters for innovation.

"St Catherine’s have worked with Julie from More Strategic twice now – the sessions have really helped us to shaped and develop our community fundraising. There are some real quick wins to be had that everyone can benefit from, as well as longer term developments that support sustained growth and smarter working for our ever busy community fundraisers. The way we think about our community supporters, thanks to our sessions with Julie, has hugely improved the experience we are able to provide our supporters." - Tom Abbott, Head of Fundraising at St Catherine's Hospice

3.00pm Discussion/open floor - bring questions for our fellow community fundraising colleagues. This will be a great opporutnity to pick the brains of others, ask for ideas and support with challenges you face and also a chance to share sucess stories and learnings.

3.30pm Finish